The Graphic Design Arms Race

Plus: #SBOC26 On Sale is 2 Weeks Away and Small Business Lifestyle Design

If you’re not a designer, you’ve been hacking your way through Canva to try and make logos, landing pages, and social media graphics that (at a minimum) don’t suck.

Fortunately, the two leading AI models are going to war to make our stuff look better. Last week Claude dropped Claude Design and Chat GPT rolled out Image 2.0 (you really need to see that demo.)

Overnight, a few of my own designs went from "clearly made by a guy in his basement" to something I'd actually pay for. I did it in about 90 minutes.

This has a big effect on our business because the floor on how your stuff looks has improved. That’s important because people DO judge a book by its cover. Especially online.

If your graphics, your landing page, your lead magnet look unprofessional, people will be ready to only pay "made in a basement" prices. If they look like a million bucks, people will at least consider treating you like you're worth a million bucks.

Better graphics drives increased trust and the potential for higher rates.

Open Claude Design or ChatGPT Image 2.0 and find one of your designes that embarrasses you a little. Watch what you can charge in just a few moments.

Tweet of the week

The right tweet at the right time…

Expanding on the Tweet of the Week…

I recently did an interview with a professional photographer that closed up her fancy in-person studio and redesigned her life and her business such that she is traveling the country taking pet portraits. By opting out of the traditional structure, she was able to slash her expenses and specialize her work. The result…3x the take home pay and SHE ONLY WORKS 3 MONTHS EACH YEAR.

My favorite quote is from Naval: “The only real test of intelligence is if you get what you want out of life.”

So, are you getting what you want out of this entrepreneurial life? If you’re not, what can you change today?

So much of what is on our plate is put there out of fear, control, and our understanding of what “must” be done to win. Like the photographer I shared, what if you started with what you wanted your life to look like and worked backwards from there?

I would bet you’d end up with a different structure, more joy, and something you’re proud to call your life.

Food for thought.

Keynote Speaker: Mike Michalowicz!

If you don't know the name, you know his book. Profit First. The book that changed how hundreds of thousands of small business owners think about their money.

And he's coming to our 6th Annual Conference (September 15-17, 2026) in person! But he's not talking about Profit First. He's talking about what comes next.

His new book is called The Money Habit. Profit First was about how your money handles your business. The Money Habit is about how you and your family handle the money your business makes.

Mike will join us for his talk AND an Idea Slam lunch where we will solve problems and capture opportunities together for our attendees - live without a net…it’s going to be wild!

And, the ticket situation is going to look like an old school Black Friday stampede. We have 115 tickets available for sale and we now have 235 people waiting to get them. The tickets will go on sale on May 13, but the wait list will be able to snag a ticket the day prior (5/12.) If you want a chance to cut the line, I recommend you get on the free, no obligation wait list NOW by clicking here.

Now, GO SELL SOMETHING!

Pat