How Ghost Stories Stop Us from Acting
On Tuesday, I shared some thoughts on why we put stuff off. I was thinking out loud and shared how “Money Ghost Stories” stop us from moving forward.
On the expense side, we’ll overestimate how money stops us from acting:
I can't shoot the video until I can afford new lights.
I’ll can’t get a new headshots until I can afford a new outfit.
I’ll start my networking efforts when I can afford to join that new group.
On the revenue side, we’ll underestimate how easily we can make money:
I’ll sell ten or fifteen of those packages within the first two weeks.
I bet I can get six or seven leads from this facebook ad.
Sure, my closing rate is 33% but THIS OFFER is so good, I’ll double it.
Both contribute to inaction or not nearly enough action that stops us from earning success. You don’t need anything new to take action and you need to take WAY more action than you think to hit your revenue goals.
I mean, have you tried to sell something right now?
People seem to be holding tight to discretionary income.
Don’t listen to your money ghost stories and get buys.
Start this week.
Start today.
Start right now.
JUST START.
THIS WEEK ON BUSINESSING:
How to Get AI to Recommend Your Business
When your ideal customer asks about your product or service, does it reference you? Test it: Open your AI, ask it who the best in your category is in your city, and see where you stand. Check out this episode if you want to learn what it takes to get the recommendation: https://www.youtube.com/watch?v=JJGsnxWvmjk
The show is live Monday through Thursday at 11 Central. Subscribe on YouTube and it's waiting for you: https://www.youtube.com/@BusinessingShow?sub_confirmation=1
Today’s Sponsor
Foureva Media helps entrepreneurs strengthen their brand, grow the business, and get into a circle of people who actually move them forward. Through the Foureva Circle Membership and the Six Figure Circle, you get practical strategy, accountability, and access to real opportunities instead of one more thing to read.
Tweet of the week
I’m fascinated by this. While we are building our businesses at #SBOC26, X will be building a company from scratch with bots. I’m going to track this in real time during the conference. We are in a moment where ANYTHING is possible. What will YOU build?
Three Things I’m Thinking About This Week
Say it and SHUT UP - I’m convinced that the hardest thing to do in small business is to share your price with your prospect and then BE QUIET! That moment of truth when you have to share your price you feel obligated to explain the value, the service, the weather, the meaning of life, everything. You don’t need to do that. Just share your price and be quiet. Let your prospect consider your transformation, how they’ll pay, and then they can ask questions and accept. It’s hard, but it’s absolutely the right way to go.
Life Without Coffee - My coffee maker is broken and I’m completely lost. The replacement part is coming next week and in the meantime I’m a zombie. My daily routine is trashed and I’ve realized the depths of my caffeine addiction. It really is a performance enhancing drug and one that I’m rolling through the pre-dawn streets to acquire until my home hookup is restored. Hug your coffee maker for me and wave at me sitting in the local Starbucks at ungodly hours to get my fix.
4 (!) Days until #SBOC26 - Small Business Owners Community Conference - We’re done selling tickets and the final countdown is ON. If you’ve got a ticket, get ready to connect, collaborate, and how entirely too much fun. I’ll see you at the 6th annual Small Business Owners Conference sponsored by Athena Legal Solutions and Money Masters Bookkeeping.
Today’s Sponsor
Money Masters Bookkeeping is a presenting sponsor for #SBOC26 and they’re here to get you the answers you need about your money! Click the banner and take advantage of their free next move review. Never guess about your money again - thanks Barbara!
